Just caught a glimpse into the House of Dereon Fall 10/11 new ad campaign. As always, the line focuses on drama and above all, Glamor. The line facilitated old Hollywood glamor as it meets with the edginess of Beyonce and her mother, Tina's personalities. Since the line was named after Beyonce's grandmother, one might think that her grandmother was as much of a bombshell as Beyonce is.
And as for the sister line for House of Dereon, Dereon chronicles more edge. It was launched by Beyonce and her sister Solange to cater to younger consumers. The Fall 10/11 ad campaign displayed a blonde Beyonce posing on top of motor bikes wearing studded and black leather emsembles. It definitely epitomizes the line's tag line "Where the sidewalk and catwalk meet".